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Intro to Larme Fashion

Larme was launched in September 2012 as a Japanese bimonthly fashion magazine.

Larme Shopping Guide: Japanese Brands

Buying Japanese brands can be easy and affordable!

Larme Icon Risa Nakamura

Countless Larme fashion fans adore and worship Risa, yet there are few non-Japanese resources...

25 Jun 2016

Lolita in Denim

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Ruka's Coordinate!

Top: Katie
Shorts: WEGO
Headband: Katie
Bag: Angelic Pretty
Sunglasses: SPINNS
Badge pin: Katie replica (Taobao)
Shoes: Target
Socks: Amazon

The Katie headband, the Katie top, and the WEGO shorts are featured in my recent purchases/summer sales haul post!

Outfit Reflection

This was a straightforward Pin-up Dolly/Retro Girly style coordinate. My inspirations were drawn from Katie's shop staff stylings and similar coordinates from Larme.

Larme 020. (If you can't tell already, this is probably my favorite Larme scan.)

I love it when red is paired with denim! And the shorts and knee socks combination is a super cute summer time staple.

As for accessories, wire bow/rabbit ear style headbands are a natural match for denim. Both wire bow headbands and denim can strike the perfect balance between girly and casual.

My first instinct was to accessorize with a denim wire bow headband, but I remembered how much I loved the red and pink color combination. The pink headband created the opportunity for me to wear my pink Angelic Pretty pochette, which I had largely neglected since I left Lolita fashion. 

The convenient thing about red statement pieces is that they don't need a lot of color balancing. I added a badge pin with some red detail, but I think the colors would have been fine without it too.

Other inspiration photos:

And a couple more selfies:

I also took a video selfie because I liked this outfit so much, haha. (>人<)

Thank you for reading my short and hopefully sweet outfit post! 

What do you think of denim in Larme-style coordinates? Do you prefer midi skirts or mini skirts/shorts? What are your current top-priority wishlist items? 

I'm curious about your fashion preferences and would love to read your comments!

Until next time. ♥

22 Jun 2016

Larme Style Summer Sales Haul: Katie, Ank Rouge, Liz Lisa, and More

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Hey everyone! 

I've recently acquired some new Japanese brand pieces from the early summer sales and a few secondhand pieces from Fril. As some of you may know (perhaps from my overly long Larme fashion shopping guide), shopping itself is a hobby for me. I always enjoy reading haul posts and thought some of you might feel similarly, so I've decided to share my purchases!

Since the web stores in this post (Ailand, Stylife, and Tokyo Kawaii Life) all accept foreign cards, I did not need to use a shopping service. Fril also accepts foreign cards. I used Tenso for package forwarding.

Ank Rouge Secret Sale Purchases

I was able to get a cardigan, a top, and a bag from the Ank Rouge 30% off secret sale. These items were on sale already, so they wound up being around 2000 yen each.

There are multiple pockets inside and a zippered pocket. I find zippered pockets very necessary for tote bags.

Stylife Purchases: Katie Secret Sale and Summer Sale

I have to thank Noora for alerting me about the Katie secret sale. I finally picked up the Katie headband that I've been obsessed with!

Katie Cafe Chic headband (no longer available on Stylife), Katie badge mirrorsWEGO ruffle hem shorts, E hyphen world gallery dot tulle lace midi skirt

I plan to make the Katie mirrors into badge pins. I absolute adore Katie's accessories and really wish they were cheaper, haha. 

The E hyphen world gallery skirt actually has two pieces—an underskirt layer and a sheer overlay layer. The sheer overlay skirt would also work well with shorts or a shorter skirt underneath.

Liz Lisa/Tralala Outlet Purchases

Liz Lisa lace hem pullover (no longer available on Tokyo Kawaii Life), Tralala angora short cardigan (no longer available on Tokyo Kawaii Life), Liz Lisa gingham flower iPhone case, Liz Lisa gingham flower mini wallet.

I've adored this Liz Lisa phone case since it first came out. I found $40+ USD to be too steep of a price for a phone case, so I decided to wait and see if it would go on sale. I'm really glad that I did!

The Tralala sweater really reminds me of this Fifi Chachnil cardigan. I plan to coordinate it similarly.

Secondhand/Fril Purchases + A Coordinate Idea

Honey Cinnamon garter skirt and Bubbles satin skirt.

I was lucky enough to run into two of my wishlist skirts on Fril for around 3000 yen each! (See my Larme fashion shopping guide for how to buy on Fril.) The Honey Cinnamon skirt is a bit worn, but the Bubbles skirt is NWT. I do need to iron the Bubbles skirt though...

Katie Fortune Girl bottleneck top paired with the Katie Cafe Chic headband and WEGO frill hem shorts.

I picked up this Katie Fortune Girl top on Fril! It was also a long-time wishlist item. I was devastated to see it sold out in red on Stylife by the time I discovered the Katie secret sale, but it popped up on Fril shortly afterward at a similar price. 

More Coordinate Ideas with New Purchases

Tralala cardigan, Bubbles satin skirt, Ank Rouge heart embroidery ruffle tote bag.

Have you bought anything from the summer sales in Japan? Or from sales elsewhere? Do you have any favorite recent purchases? I'd love to read about them in the comments.

Thank you for reading my haul post. Until next time! 

21 Jun 2016

Larme Kei/Girly Fashion Shopping Guide: Online Western Stores!

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Love LARME but looking for a more accessible Western shopping experience?

This guide will hopefully help you through a fun online shopping experience 
when treasure hunting for LARME-able pieces! (Updated Dec 2017)

One good thing about LARME is that a lot of the pieces are versatile and easily found if you look hard enough. Items like lingerie, retro tees, lace tops and pencil skirts are found in large quantities outside of Japan and Japanese fashion houses, and LARME is heavily dependent on the styling of these items to bring the look together. 

However, it is also true that smaller details can add that little extra delicateness or beauty to the outfit. Features like frills, cut and fitting, or even fabric, can make a large difference. So without further ado, let's jump in and see how we can find good Western versions of some beautiful LARME pieces!

I'll first start off with a brief list of some popular Western stores, as well as the ones that I personally shop at. I'll then be providing some tips and some tried and true keywords for searching online stores!

Some popular online Western stores frequently mentioned by the international LARME community include (though warning, Zara has ripped off designs from indie artists):
  • Asos
  • Dolls Kill
  • eBay
  • Forever 21
  • H&M
  • Missguided
  • Nasty Gal
  • Pretty Little Thing
  • Thrift/Secondhand Store
  • Zara

I personally shop at (edited Dec 2017):

Pretty Little Thing
Princess Polly
Beginning Boutique
The Iconic
eBay tentatively - I use it for accessories only.

My online shopping choices take my personal location into consideration, so some stores may be easier for you to find! However, it would be impossible to compile a comprehensive list of stores, so I will focus on some tips for searching online!

Some Do's & Don'ts!

i. Practice internet and shopping safety!!!
ii. Check as many reviews of the store as you can. Obviously some reviews will be biased for/against, but it’s very good to get a general idea.
iii. Wait for sales and bargains, as well as check out any available coupons or discount codes!
iv. Remember to check the currency!
v. Double and cross-check sizes (U.S, EU, AU, U.K, etc), as well as sizing particular to that brand! (Some brands may size up or down!)
vi. Be wary of different shades of colours. What you see online may not necessarily be the exact colour. A good indicator is the model themselves – do they look as if they’ve been adjusted to look lighter or darker, or more reddish or bluish?

i. Sales are awesome, but don’t hesitate if you can afford it, as some Western stores tend to sell out very quickly.
ii. Don’t get ripped off! A lot of Western fashion can be similar so make sure to compare and contrast items and prices between brands and stores.
iii. Buy low-quality looking material. For example, I've found that “Jersey” is a good indicator of flimsy/low quality. That's a biased opinion though so take that with a grain of salt - you might find some great jersey pieces!

The key to treasure hunting for LARME-style items is searching. This includes refining your search and searching for keywords. When refining your search, isolating searches according to size and colour is very helpful. It's also good to remember to browse the lingerie, footwear and accessories sections.

Below are several keywords that are very useful for searching through stores! They are divided into categories and hopefully will aid you in finding the perfect piece. Because there are so many Western stores that sell a large mixture of different style fashion, keywords can save you several hours of browsing! (Note: I will not be including keywords for actual items as those are covered in our Larme Guide!)

Some search results for "Frill" & "Ruffle" at Boohoo!

Fabric Keywords
Fur/Faux Fur

Details Keywords
Lace Up/Lace-Up
Off-shoulder/Cold shoulder
Pom Pom

Some search results for "Frill" & "Ruffle" at Asos!

Style Keywords
High waisted/High waist
Wide Leg

Pattern Keywords
Dot/Polka Dot/Spot/Spotty


Lastly, I'll be ending with some great tips to keep in mind as you're shopping!

a. Keep your references! It's a good idea to keep a LARME magazine close by, or a LARME brand store/Instagram bookmarked, or keep a folder full of looks you love! Sometimes, we can forget the small details that we really want, and it does help to compare to the originals to see if the Western version you are thinking of purchasing is similar enough, or captures the same feel you are going for.

b. Don't forget sale times! Here are some great times for sales:
  • Season sales, usually at the start and end of each season
  • Holiday sales, like Christmas, Easter, Black Friday, etc.
  • Fashion sales, such as Vogue Online Fashion Night,  Mid-Year Clearances, End of Financial Year (EXTRA PROTIP: Look for available student vouchers, and subscribe to the stores or download apps of the stores you love and you can get earlier notifications of sales, vouchers, or deals - for example, Boohoo and Asos sometimes have app-only deals.)

c. Train your eye to look for the right shade of colours and prints! A lot of LARME brands include certain colours, or certain prints (including the sizes of prints) that contribute to the uniqueness and feel of the entire piece. Look for similar details when you are shopping as it will greatly improve the LARME feel of your outfit!

As always, thank you for reading! Do you have any keywords you like to use? Which Western stores do you like to shop at? Let us know!