Featured Posts
Intro to Larme Fashion

Larme was launched in September 2012 as a Japanese bimonthly fashion magazine.

Larme Shopping Guide: Japanese Brands

Buying Japanese brands can be easy and affordable!

Larme Icon Risa Nakamura

Countless Larme fashion fans adore and worship Risa, yet there are few non-Japanese resources...

15 Apr 2016

Red & Pink.

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Ruka's Coordinate! 

I've been loving the spring/summer trend of red accents and wanted to challenge myself by throwing pink into the mix. ♥

Top: Forever 21
Skirt: Spinns
Bag: Angelic Pretty
Shoes: DreamV/Newlyme
Socks: Forever 21
Scarf: Amazon
Barrette: Taobao
Sunglasses: Spinns

And where did I wear this exciting outfit to?! 
Well, to class... You don't need an occasion to dress up! ˊ_>ˋ


1) Red Pieces and Accents
Red gives such a fun, bold, and retro touch to outfits. Incorporating red has always seemed relatively simple to me: You choose a single red major piece and you balance it with smaller red accents. 

2) Retro graphic tees
Eri has already mentioned this trend in her outfit post. Graphic tees with retro-style prints or text are a great way to add an interesting edge to a casual look!

3) Choker-style neckwear
It recently occurred to me that my choice of neckwear didn't have to be limited to necklaces! I love the look of small square scarves so I recently decided to invest in a couple of them. The biggest challenge was to make the rest of the outfit look intentional enough so that the scarf would not appear costume-like (lol).


Since I love both red and pink, I tried coordinating with both colors. The task was a little daunting at firstespecially since red and pink are so similar. After some experimentation, I personally found that red-based pinks and true pinks (which strike an even balance between red and blue) work best alongside true reds. I made sure to space the same colors out so that they would remain distinct. I added black and white pieces to reduce the overall saturation of the look.


The color palette I chose for this coordinate was in part inspired by mansikka's gorgeous outfits ideas in red, pink, and white. (And do check out mansikka's blogit's lovely!)

I was also inspired by some of the photos from Katie the Store's blog. I particular enjoyed the retro graphics, the usage of red, and the pink frilly skirt!

All the images below are linked to their respective Katie blog posts.

Thank you for reading my coordinate post.  I would love to hear your comments and suggestions, so please share them!

Until next time!

11 Apr 2016

Ruka's Current Style and Recent Outfits

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Welcome to my first post! I'm Ruka, one of the two co-authors of this blog. In this post, I will share some recent outfits, my personal style information, and my fashion history!

Fashion is one of my many hobbies and interests, but it has always held a special place in my heart. My current favorite styles are the Pin-up Dolly and Pheromone Fetish styles found in Larme magazine (which I describe in more detail toward the end of this post). You can find more information about Larme fashion in this post.

But first, here are my favorite looks from the past month! 

Coordinate #1

Top: Katie the Store
Skirt: Vintage (Poshmark) 
Shoes: DreamV/Newlyme 
Bag: WEGO x Larme
Barrette: Paris Kids 
Choker: Forever 21 
Gloves: Amazon 
Socks: Forever 21

Coordinate #2

Top: titty&Co
Skirt: Forever 21
Shoes: DreamV/Newlyme
Socks: WEGO
Pouch: WEGO
Sunglasses: Spinns
Choker: WEGO
Hairpin: Paris Kids
Watch: Timex

Coordinate #3

Top: Emily Temple Cute
Skirt: Spinns
Shoes: DreamV/Newlyme
Bag: WEGO x Larme
Heart badge: Swimmer
Rosette: Katie Replica (Taobao)
Necklace: Taobao
Bracelet: Paris Kids
Socks: Daiso

Coordinate #4

Pink top: Bubbles
Camisole: Bubbles 
Skirt: Forever 21 
Shoes: Liz Lisa 
Bag: Angelic Pretty 
Barrette: Paris Kids

Coordinate #5

Top: Jane Marple
Skirt: Vintage (Poshmark)
Shoes: DreamV/Newlyme
Bag: WEGO x Larme
Barrette: Taobao
Choker: WEGO

Socks: Forever 21

Coordinate #6

Top: Taobao 
Skirt: WEGO
Cardigan: Yesstyle
Bag: Angelic Pretty
Shoes: DreamV/Newlyme
Brooch and necklace: Paris Kids 
Barrette: Taobao

I began pursuing my own style when I started high school. I started off with wearing American hipster and preppy styles. A couple years later, I discovered Japanese fashion and fell in love with it.  I loved the uniqueness of the styles, the attention to detail and balance, and the rigor of the coordinations.

The first fashion that I seriously got into was Lolita fashion (an elaborate Harajuku-based style influenced by French Rococo fashion). My main concern with Lolita fashion was that the volume of the skirts, the intricate detail, and the expensive items made it hard to wear Lolita on a regular basis. I started wearing Otome fashion (which is similar to Lolita fashion) in an effort dress more casually, but I still found it too intricate for everyday wear.

I struggled with finding the perfect style. On one hand, I wanted to be able to wear what I love on everyday occasions. On the other hand, I adored the high level and cohesive coordinations found in Japanese fashion. I searched for my ideal style for the next few years, and I think have finally found it with Larme-style girly fashion. I became interested in Larme fashion in early 2015, started following it more seriously in November, and started (or attempted to start) wearing it in January 2016. When I say "Larme fashion" or "Larme-style," I am referring to the styles and the aesthetic featured in the Japanese fashion magazine Larme.

Larme fashion encompasses a broad variety of styles, which makes it flexible and never boring. It also tends toward the cohesive coordinations that I love. Larme-style coordinations are girly, whimsical, mature, and/or classy. Most often, the coordinations tend to mix these characteristics!

My favorite styles that are found in Larme fashion are Pin-Up Dolly 
(also known as "retro girly") and Pheromone Fetish. Pin-up Dolly draws on Western retro fashion and interprets it through a girlier, cuter lens. Pheromone Fetish is a more mature look that, in my opinion, emphasizes femininity more so than girliness. It commonly involves lingerie-inspired elements (like boudoir slippers and garter belts) as well as fetish-inspired elements (like harnesses and leather). My favorite brands are currently Katie the Store, Bubbles, EATME, mon Lily, Honey Cinnamon, lilLilly, and Ank Rouge!

Thank you for reading my first post! I am excited to share more of my outfits and fashion insights with you soon. ♡

Eri's Current Style & Recent Outfits

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Hi everyone! Here I'll be sharing my current style, my inspirations, my style icons, and my journey into Larme sweet girly style! (Updated Feb 2018)

My Current Style:
I am a lover of LARME, lingerie, and 1930s-50s fashion!

My Inspirations:
Most of my inspiration comes from Larme magazine and my favourite brands, but I am also inspired heavily by 40s-50s movies and fashion, and all the glitz and glamour of pageants, LOL.

My Style Icons:
My style icons are (in alphabetical order): Ava Gardner, Gene Tierney, Ingrid Bergman, Katherine Hepburn, Lauren Bacall, Marilyn Monroe, Monaca Nishi, Rimo (Bobon 21), Risa Nakamura, Rita Hayworth, Yoshiki Chisato.


Coordinate #1
Top/Dress: Mon Lily
Gloves: Off-Brand
Skirt: Noisy May (laces replaced with ribbons)


Winter Looks #2
Top left:
Jumpsuit/Dress - Princess Polly
Stockings & Boots: Asos

Top right:
Jumpsuit: Princess Polly

Bottom left:
Hat: Asos
Dress: Princess Polly
Shoes: Miss KG
Bottom right:
Top: Boohoo
Stockings & Shoes: Asos

Everything else off-brand!


Coordinate #3
Offbrand Accessories & Princess Polly Dress!


My Fashion Journey
2009: Vintage 50s-60s
2010: Preppy
2011: Grunge
2012: Otona Kawaii
2014: Vintage 50s-60s
2015: Minimalist/Corporate
2015: Larme-style
2018: Larme + Vintage 30s-50s

10 Apr 2016

Intro to Larme Fashion


Issue No. 21, May 2016.

Larme was launched in September 2012 as a Japanese bimonthly fashion art-book styled magazine with Haruna Nakagori as its Editor-in-Chief. The target demographic is young women aged 18-25.*

This joint post by Eri and Ruka will go over the key elements of Larme fashion and list the popular sub-styles that are found in the magazine.

Larme aims to create the world of a cute and sweet girl,* who is cultured, interesting and intelligent—someone who likes to read and go to museums!*

The magazine’s features and shoots are elaborate and artistic, with a carefully planned setting, thematic props, and a (commonly dark or melancholy) story. The content includes fashion, beauty, hair, culture and health.

The "Larme Look"

A wide variety of different styles are suitable for the Larme aesthetic. In an interview, Editor-in-Chief Ms. Haruna Nakagori stated that there are no strict rules for what falls under the magazine’s style. Rather, Larme takes existing trends and styles and interprets them through its unique, girly aesthetic.*

Although each style is unique, the following is common across many styles:


  • Simple and classy silhouettes are important in Larme. A-line, peplum and sleek silhouettes are common. Interesting fabrics are often part of Larme-style outfits and add sweet and girly details to an outfit! Such fabrics include chiffon, denim, fur, knits, lace, mesh, satin/silk, and velvet. There are many colours in Larme fashion, but most outfits consist of limited palettes that unify the outfit and add symmetry, or may emphasize a pop of colour in an otherwise monochrome palette.


  • Tops are often cropped or tucked in, and may be bustier, collared, sweetheart, peplum, or turtle-necked. T-shirts are also common, and are mostly crew-necked. Bottoms include mostly high-waisted shorts, skirts, and trousers. Skirts may be a-line, midi/pencil, and/or peplum. Trousers are often in a wide-legged, palazzo style or a skinny cut.
  • Lingerie-like elements contribute to the mature side of Larme fashion. Bralettes, camisoles and garter belts are common!
  • Foot and leg wear are never the main focus and seem to simply help with enhancing and unifying the look. Prints are not very common, and the items tend to be simple cotton, mesh, or lace.


  • Accessories are kept simple and delicate. Jewelry worn is of a minimal amount, used mostly to accentuate the outfit. However, the pieces themselves may be ornate. There are a lot of velvet chokers and pearls worn, as well as popular Larme-style motifs such as fruits, religious symbols, shells and flowers. A delicate, balanced feeling is important—the jewelry is never all worn at the same time, and an OTT (over-the-top) feeling is not common in the magazine.
  • Brooches/Badges are often worn in a more retro style, though rosettes are also common. Decorative text such as "Honey," "Baby," "Doll, "Kitten", etc. may also be included, as well as any popular Larme-style motifs and cute animals. Badges are usually worn around the chest area, or near the hip/waist.
  • Ribbons are common, but are often smaller and coupled with a natural hairstyle. Flower crowns have been sighted. Baseball, bowler, and  floppy or straw hats that usually follow the same colour scheme as the outfit are also used.


  • Though there are many colours used in Larme makeup, generally the looks are as follows:
  • Full, soft, natural brows
  • Simple eye makeup with natural looking circle lenses
  • Heavier blush applied horizontally on the cheeks, used to create a look that is both sickly and dreamy
  • Hair is kept in waves or straight, with a generally effortless or tousled feeling. Slightly curled bangs are also common.

Popular Styles

Here are summaries of some popular styles that are found in LARME. LARME sub-styles are usually updated with the latest trends and can be combined with each other!

1. Pheromone Fetish
(Larme 020 page 24) 
Risa Nakamura favors this style.

  • Textures/fabrics: Sheer fabrics, lace, leather, fuzzy knits, and fur
  • Motifs: Lingerie inspiration, lace-up detail, cut-outs
  • Colors: Black, white, light pink, light blue
  • Tops: Knits, Peter Pan-collared tops, sheer lace tops, and camisoles (for layering)
  • Bottoms: pencil skirts (leather, lace hem, peplum), midi skirts, and sheer-overlay maxi skirts
  • Shoes: Ankle boots, classic pumps, and simple platforms
  • Socks: Lace tights, sheer socks, fishnets, and solid socks
  • Accessories: Leather bags, bow headbands and hair clips, berets, and leather hats

2. Loose Grunge
(Larme 020 page 26) 
Monaca Nishi favors this style.

  • Textures/fabrics: Fur, satin, velvet, and denim
  • Motifs: Fringes, fur prints, and geometric patterns
  • Colors: Black, khaki, gray, white, dark red, lavender, and army green
  • Shoes: Leather ankle boots and sneakers
  • Bottoms: Pencil skirts (peplum and garter detail), loose jeans, A-line mini skirts, loose shift dresses
  • Tops: Loose tops and crop tops
  • Accessories: chokers, brimmed hats, head wraps, fur hats, and round sunglasses

3. Pin-Up Dolly (or Retro)
(Larme 020 page 30) 

  • Textures/fabrics: Knits, ruched detail, and denim
  • Motifs: Cherries, ruffle details and hems, pin-up girl prints, and polka dots
  • Colors: Red, pink, white, bright vintage blue, and black
  • Shoes: Heels (point toe and roun toe, mary jane)
  • Socks: solid or sheer crew socks and knee socks
  • Bottoms: Pencil skirts, high-waisted skinny jeans, A-line skirts, and shorts (with knee highs)
  • Tops: Tops with frill detail, knits, off-the-shoulder tops, retro graphic tees, oversized bombers and fur jackets, denim jackets
  • Accessories: Heart sunglasses, headbands, headwraps, bows, and leather bags

4. Basic French/French
(Larme 020 page 28)

  • Textures/fabrics: Chiffon, linen, knits, and silk
  • Motifs: Tie neck detail and classic silhouettes
  • Colors: Neutrals, dark blue, muted red and blue, and white
  • Tops: Tie-neck detail blouses, off-shoulder blouses, knit tops, and trench coats/other tailored coats
  • Bottoms: Gaucho pants, gaucho-cut jeans, and midi A-line skirts
  • Shoes: Classic pumps (mostly without socks), oxfords, and plain sneakers
  • Accessories: Classic leather bags, berets, brimmed hats, and eyeglasses

5. Dream Casual
(Larme 020 page 22)

  • Textures/fabrics: Linen, fuzzy knits, rib knits, popcorn knits, and flowy fabric
  • Motifs: loose-fitting silhouettes
  • Tops: Thin turtlenecks, sweaters, and textured long cardigans
  • Bottoms: Culottes, gaucho pants, all-in-ones, maxi skirts, and knit dresses
  • Shoes: Converse, other sneakers, flats, and oxfords
  • Colors: Muted browns/neutrals, reds, pinks, and blues
  • Accessories: Sports brand bags, simple square leather bags, brimmed hats, and hair scarves

6. Romantic Girly
(Larme 020 page 20)

  • Textures: Chiffon, cable knits, rib knits
  • Motifs: Understated bows, shiny metallic details, and small prints
  • Colors: Muted neutrals, muted blues and purples, and bright accents
  • Tops: Knits, simple tees with feminine details, and furry jackets
  • Bottoms: A line skirts (chiffon, knit) and gaucho pants
  • Shoes: Ankle boots, pumps, flats, and simple sneakers
  • Socks: Solid white, nude, or gray tights
  • Accessories: Small hair ribbons and bows, berets, and classic leather and fur bags

Other Styles

The following are styles are also commonly found in LARME. 

  • Street girly: Much like dream casual, but includes street fashion details such as jeans, sneakers, and sweatshirts. The casual elements are often balanced with girly heels and soft color palettes.
  • Urban Goth: An edgy, street-inspired look with both goth and grunge elements. Common pieces include sheer overlay maxi skirts, leather jackets, leather boots, buckle details, statement chokers, and fishnets.
  • Tomboy: Usually involves pants or shorts, sneakers, and/or suspenders.
  • Lolita (dark or otherwise): Involves dolly, youthful motifs (such as toys), knee socks, off-the-shoulder tops, and reds and pinks.
  • Classical: An elegant look with lace, mature silhouettes, and classic pumps.
  • Vintage: A mature, toned-down retro look with a softer color palette.

We do not claim that the styles mentioned in this post are all the styles that Larme magazine includes. Our post is based on existing style guides and personal observations across different issues of Larme. If you would like us to add anything to this, please comment or send us an email!

Some other great Larme fashion guides!