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Intro to Larme Fashion

Larme was launched in September 2012 as a Japanese bimonthly fashion magazine.

Larme Shopping Guide: Japanese Brands

Buying Japanese brands can be easy and affordable!

Larme Icon Risa Nakamura

Countless Larme fashion fans adore and worship Risa, yet there are few non-Japanese resources...

9 Dec 2017

Katie's Current Style and Recent Outfits

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Hi everyone~ My name is Katie and I'm excited to join the Petite Dollies team. Here's an introduction to my style with some outfits from this year!

11 Nov 2017

Exclusive Interview with LARME model, Sonia Yamamoto!

 from Sonia's Instagram
Sonia Yamamoto first debuted in Larme magazine in 2014. Since then she's modelled for brands such as lilLilly, Chuu, Bubbles and has even been the face of Shibuya 109 on numerous occasions. Sonia also frequently appears in the famous Tokyo Girls Collection fashion shows around the country, all while studying at one of Japan's most prestigious universities! Where does she get the time?!
 Originally hailing from France, Sonia's style is the perfect blend of sexy Western fashion and cute kawaii Japanese fashion. Her ability to mix such a diverse range of styles is certainly inspiring, so we decided to have a chat with her to find out how she does it!

♡ ♡ ♡ ♡

♡ Hello Sonia, thank you for your time today! So let's get started! How did you start modelling?
When I lived in France, I often read Japanese magazines. I was influenced by that and began doing photoshoots in France!

♡ ソニアさん、こんにちは!今日はお忙しいところ、お時間を割いていただきありがとうございます。早速ですが、モデルをはじめたきっかけは何ですか?

Shooting for Me% Accessories

♡ Since you began modelling, is there anything in particular that you find challenging? What aspects of it do you find enjoyable?
I find it quite difficult trying to figure out what kind of expression and poses the client is looking for. The kind of atmosphere brands want to create is different at each shoot and as such, during photoshoots I'm always conscious of what the clothing and the brand's image is. As for enjoyable aspects, it has to be being able to discover new clothing and make up, as well as being able to meet many different staff members.

♡ モデルをやっていて、ここが難しいなぁと思うところありますか?それから、ここが楽しい!と思うところは何ですか?

Tokyo Girls Collection in Kitakyushu A/W 2017

♡ What do you find interesting about LARME fashion?
I like how feminine it is. When I lived in Paris, I wasn't really able to wear cute and soft Larme-like clothing and so now I wear it all the time in Japan. I also like how it shows just a little bit of skin such as showing off your shoulders with an off-the-shoulder top. Vintage-like fashion is also my type [of style].

♡ ラルムファッションのどんなところが好きですか?
女の子らしいところ。私が住んでいたパリでは学校であまりラルムっぽい可愛らしいふんわりしたお洋服を着る機会がなかったので、日本でたくさん着てますね。 露出の仕方もとってもタイプなんです。肩出しのオフショルだったり、ヴィンテージっぽいファッションもとってもタイプですね。

A personal coordinate of Sonia's

♡ Ah! I'm sure many of our overseas readers will agree! So when you're coordinating an outfit, is there something you absolutely cannot go without?
It has to be comfortable, while also matching the sort of image I have in my head. Depending on the day, sometimes I prefer a more cool, edgy look, while other times I prefer a monotone look. So in order to find the right 'image' I want to create, I read lots of magazines and watch movies.

♡ そうですね~!海外に住んでいる皆さんはすごく共感できると思いますね!それで私服のコーディネートを組んでいるときにこれは絶対に欠かせない!!というものはありますか?

Special Girly Lingerie spread in Larme 025

♡ Being comfortable is so important! So where do you find inspiration for your style?
I absolutely love Bridget Bardot. I like how she mixes a glamorous but sexy look, along with her retro girly fashion. I like her hairstyle and make up too.

♡ 心地よさは大事ですよね~ ソニアさんはどんなところからインスピレーションを受けていますか?

♡ How would you describe your personal style in one word?

♡ 一言でいうと自分のスタイルは何ですか?

LilLilly's A/W 2017 collection

♡ How has your style evolved over time?
When I was 17 years old, I wore quite street-style fashion. Things like wearing a hoodie with skinny jeans and platform sneakers. At 18-19 years of age, I wore a lot of shorts and pleated skirts with crop tops for a casual and cute school girl look. Now I go for the image of a mature young woman but still mix it up with fun fashion items such as choker necklaces, fishnet tights and bright coloured accessories.

♡ 自分のスタイルは時間と共にどのように進化しましたか?

 'SoniEmma' Sonia & Emma - this cute duo attending a Fendi event in September 2017

♡ Your personal style continues to evolve by trying out different fashion, doesn't it! Are there any trends you're looking forward to wearing in the upcoming season?
I like vintage style shirts. [This season] I want to match them with denim items in order to create a 'classic girly style' look.

♡ 色んなファッションに挑戦して、自分のスタイルが進化していくものですね。今季のトレンドの中でお気に入りのものは何ですか?

 Outfit from Sonia's recent trip to France

♡ How cute! Okay, so now we're going to talk a little about makeup. What are your favourite make up items currently?
I like colourful eyeshadows! I love using chuu's glittery brown and orange coloured shadows. For my lips, I like Dior's gloss and 3CE's brown matte lipstick.

♡ 良いですね!では、メイクの話に移りたいと思いますが、 最近、愛用している化粧品は何ですか?
カラーシャドーが好き!chuu のラメが入ったブラウンやオレンジ系のシャドーを愛用しています!リップはディオールのグロスや3CEのブラウンマットなリップが好きです。


♡ What's something you're addicted to at the moment?
Recently, I've been watching a lot of Korean dramas and variety shows when I'm travelling and also in my spare time.

♡ 最近のマイブームは何ですか?

A personal coordinate from a Bubbles PR event

♡ You have so many fans overseas! How does it feel to inspire Japanese-fashion lovers around the world?
It makes me very happy that I can share my view of the world and have people say they love it too. I'm going to continue sharing my lifestyle and fashion style with you all, so please keep an eye out! ♡

♡ 海外ではソニアさんのファンがたくさんいます。世界の日本のファッション好きの人々に影響を与えていることにどう思っていますか?

Chuu Lingerie S/S 2017

 ♡ After having a look at your instagram, it seems you travel to many different places, but what has been your favourite place to travel to so far? Please tell us why!
Paris and Korea. Of course I chose Paris because I used to live there, but also because of the many fashion and art galleries where you can enjoy all sorts of art. I always do lots of shopping! ♡ I also eat lots of Macarons and Monblancs! ♡ As for Korea, it's the place I've travelled to the most in the past two years. I really love Korean style, the makeup and hair styles are really unique, it's catchy! I also love spicy food!

♡ ソニアさんのインスタグラムを見ると色んなところに行かれているようですが、好きな旅行先はどこですか?そして、その理由も教えてください!
パリと韓国 パリはやっぱり住んでたっていうのもあるけど、ファッションや美術館などアートをたくさん感じられるから!いっぱいショッピングしちゃう♡マカロンやモンブランなどもいっぱいたべちゃう♡ 韓国はこの2年で一番行ってるかな。コリアンスタイルがすごくすき、メイクやヘアースタイルも個性が出ていてキャッチーなの!辛い料理も好き!

Sonia in recent trips to Korea and France

♡ Lastly, do you have a message for your fans overseas?
I haven't really been able to keep up with posting frequently on social media, nor have I done any jobs overseas yet.* However, I would like to keep challenging myself to participate in many new experiences and continue to raise my skill as a model, so please keeping supporting me! Thank you for reading my interview! ♡

* Sonia has since walked for several brands at Paris Fashion Week!

♡ 最後に海外のファンへのメッセージはありますか?
まだまだ海外では活動もしていないし、発信もきちんとできていないけど、もっと今後色んなことに挑戦してモデルとしてのスキルを上げていくので、応援宜しくお願いします。 インタヴュー読んでくれてありがとうございました♡

Note: This interview was originally conducted over email in Japanese and as such, questions have been slightly edited for flow.

A recent personal coordinate featuring a cute, vintage jacket that Sonia purchased in France!

♡ ♡ ♡ ♡ 

Visit Sonia's social media down below!

Twitter: https://twitter.com/soniann0505
Ameblo: https://ameblo.jp/yamamoto-sonia
 WEAR: http://wear.jp/soniann0505/

We hope you enjoyed getting to know a little more about Sonia through this interview! We would also like to thank Sonia for making this interview possible!

Please let us know in the comments who you'd like us to interview next and we will try our best to organise it!

1 Nov 2017

Tokyo Thrift Shopping Guide!

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Hello everyone! Today I'm bringing the ultimate second-hand shopping guide for those of you on a budget or for those of you just curious as to what Japan has to offer in terms of thrift shopping. I've got you covered ;D

Living as a student in Tokyo, I often relied on used clothing stores to find cheap off-brand pieces that could easily be coordinated into Larme outfits! However, I was also lucky enough to stumble upon highly popular past season items from EHyphen World Gallery bonbon, Ank Rouge and more.

Whether you're living in Japan permanently, or just visiting, if you've got some spare time, I highly recommend checking out some of these stores!

'So...where should I go?,' you might ask. Well, I've sussed out my favourite shops and rated them down below for you! All you have to do is find a shop closest to you and get shopping!

1. Treasure Factory

Whenever someone asks me which second-hand stores are the best, Treasure factory is at the top of my list. This store has everything; besides the usual clothing and shoes, they also stock electrical appliances, sports gear, furniture, musical instruments, you can even buy larme-like home décor such as cute teacup sets. Treasure Factory is not just limited to the Tokyo area, with 91 stores located all around Japan just waiting to be explored!

Price-wise, it depends heavily on the store's location. Stores located in places such as Shimokitazawa or Kouenji, where there is an abundance of independent second-hand stores, often have a higher price tag. However, they also tend to have a wider range of well-known brands compared to stores in more residential areas.

While shopping at Treasure Factory I have managed to find a pair of almost brand-new Doc Martins for 7000yen (roughly $70), a Vivienne Westwood purse for 4000yen, as well as Ank Rouge and Liz Lisa dresses each for about 1000yen. I've also picked up some great off-brand items that can be coordinated into Larme outfits including my favourite black skirt! (see below)

They also have a wide range of Honeys, Lowry's Farm, Earth Music & Ecology, Forever 21, ZARA and H&M clothing as well as regular off-brand basics ranging from 300 ($3) to 1000 yen ($10).

In my experience Treasure Factory has been the cheapest store I've been to and also has a good range of high quality clothing. I cannot recommend it enough! The actual stores can be a bit of a walk from the nearest train station but they've always been well worth the trip.

Location: ★★★★☆
Price: ★★★★★
Quality of Clothing: ★★★★ ☆

Store Locator: http://www.treasure-f.com/shop/

2. Mode Off 

MODE OFF is another chain store and the clothing counterpart of the more widely known BOOK OFF. This store stocks a lot of brand name clothing such as Liz Lisa, Ank Rouge and other Gyaru/Larme brands. It is also common to find unwanted Lucky Pack items here. A lot of these items are brand new, sometimes with the tag still attached! These coveted brands are often a little more expensive here starting at around 1500-2000yen for a one piece. At the end of the day you're still getting a brand new dress for very, very cheap!

The downside to MODE OFF though, is the sheer amount of items; and especially, low quality off-brand items. It takes quite a while to fish through it all, but if you're persistent it's quite likely you'll strike second-hand clothing gold!

I found this Ehyphen World Gallery Bonbon bag for only 100yen!

Location-wise, it is similar to Treasure Factory, in that there are several locations country-wide, with the suburban stores more likely to carry better goods. Although, if find yourself in an area such as Shimokitazawa or Kouenji, I would still recommend having a peak as you never know what you might find!

Location: ★★★ ☆☆
Price: ★★★☆☆
Quality of Clothing: ★★★☆ ☆

Store Locator: http://www.hardoff.co.jp/shop/all/modeoff/


The following stores are not as cheap as the above stores, but they still offer an interesting range of clothing and are perfect if you're looking for something unique!

3. KINJI Used Clothing 

The famous KINJI store provides of combination of handmade goods and second hand goods. In the back left-hand corner there is a wide range of handmade lingerie, perfect for Larme, cult party kei and other cute, girly fashions!

The main part of the store is separated into womens clothing on the left and mens on the right but I often find myself going through all the rows anyway. The style of clothing varies and there's guaranteed to be something for everyone.

Some items are quite well loved and may require a little bit of TLC if you end up purchasing. For anyone who loves DIYing or altering their own clothes, KINJI might be a place to find some base pieces, pieces you can used as fabrics or just some good old inspiration. If sewing isn't your thing, make sure to check over the garment in case you find a hidden fault (my host sister almost purchased a skirt with several moth holes in the back!) This isn't to say all clothing from KINJI is bad quality, but it pays to be weary, as you should with any thrift store.

KINJI Harajuku is by far the most well known store, however, if you happen to be in Osaka it might be worth checking out their stores there also.

Compared to other Harajuku second-hand stores, KINJI is one of the kindest on your wallet with most items around 400-2000yen. There is a great selection of clothing that would suit a variety of styles. Furthermore, it's easy to get to if you're already in Harajuku, as it's in the basement of the same building as the Kawaii Monster Cafe! 

Location: ★★★★★
Price: ★★★☆☆
Quality of Clothing: ★★★☆ ☆ 

Store Address:
Harajuku - Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 4 Chome, 31- MILKFED 

4. Flamingo 

Flamingo has three locations - one in Harajuku, Kichijouji and Shimokitazawa. All stores are easily recognisable due to their giant flamingo neon signs out the front!

The Harajuku store provides thrift shoppers with a selection of vintage clothing imported from America. If you're searching for a pair of Doc Martins, this is THE store to come to and as such, it's almost always bustling with shoppers.

If that's not your thing, there's still many one of a kind items, many quite suitable in any cult party kei, dolly kei or even in a vintage style Larme look! As the items are imported (from America and Europe), they also tend to run a little bigger than most Japanese clothing which is great for us! The store is abundant with clothing from the 1940s all the way until the 1990s, so whether your style is street or more classic, you'll surely find something you like.

I find the price to be quite average (okay I'm stingy), but for a cute and unique piece of imported clothing...well let's just say the occasional splurge is imminent.

Location: ★★★★★
Price: ★★★☆☆
Quality of Clothing: ★★★★ ☆ 

Store Address:

Harajuku - 〒150-0001 Tokyo, Shibuya, Jingumae, 4-26-28 Junk Yard

Kichijouji - 〒180-0003 Tokyo, Musashino, Minamicho, Kichijoji, 1-17-9

Shimokitazawa - 〒155-0031 Tokyo, Setagaya-ku Kitazawa, 2-25-12 Risa Biru

Of course, there are many, many more secondhand stores in Tokyo and Japan in general, but these were the ones I was frequenting the most during my stay! What are your favourite thrift stores? If you have any suggestions I'd love for you to leave them in the comment section below!

Thank you for reading and I'll see you next post!